Established in 2013 in the culturally rich neighborhood of Malviya Nagar, Jaipur, our brand began with a heartfelt vision — to bring timeless elegance to everyday lives through beautifully crafted imitation jewelry. Rooted in tradition and inspired by the royal heritage of Rajasthan, we started our journey by offering exquisite pieces that blended traditional artistry with modern charm.
Over the years, our passion for jewelry and dedication to craftsmanship led us to expand our offerings. While imitation jewelry remains at the heart of our identity, we’ve recently embraced a new chapter by introducing an exclusive collection of 92.5 sterling silver jewelry. This expansion reflects our commitment to evolving with our customers’ desires — offering them both affordable luxury and hallmarked purity.
Our designs are a celebration of India’s rich culture and the spirit of the modern woman. Each piece is thoughtfully curated — from ornate kundan-inspired chokers to minimal silver studs — with something for every occasion and every personality. Our store in Jaipur stands as a trusted destination for quality, variety, and authenticity.
Whether it's for a wedding, a festive celebration, or daily elegance, our jewelry is more than an accessory — it’s a story, a sentiment, a legacy.
As we continue to grow, our roots remain strong. We are proud to be part of your moments — big and small — with jewelry that reflects grace, confidence, and timeless beauty.